About the client
Gloria Thalasso & Hotels is a leading hotel chain in Gran Canaria and a European pioneer in bringing large thalassotherapy centres into 4-star hotels.
With unique facilities such as the Thalassotherapy Centre of more than 7,000 m² at Gloria Palace San Agustín Thalasso & Hotel, the chain combines its position as a holiday destination in the south of Gran Canaria with strong leadership in wellness tourism.
The brand welcomes domestic and international tourists as well as local customers, offering a wellness-centred experience in all its hotels, true to its philosophy of “Health and Sea”.
The challenge
Before digitalisation, bookings relied entirely on phone calls and emails, and were limited to front desk opening hours.
This model created a double challenge: a far from immediate experience for customers and a heavy operational load for the team. Customers looked at PDF brochures and had to call or write to check availability. Any change meant redesigning catalogues, a slow and costly process.
“Booking these services was far too traditional. Customers looked at PDF brochures and had to call or write to check availability. We knew it wasn't efficient for the chain or for the customer.”
The solution
Gloria Thalasso & Hotels has worked with Spalopia and its Siana solution since 2023, gradually bringing digital booking technology into its thalassotherapy centres. In mid-2025 the chain took a decisive step by strategically strengthening direct sales.
With Siana by Spalopia, customers can book circuits, day passes, massages and rituals directly from the hotel's website, with real-time availability and an intuitive process, even for the least tech-savvy users.
The turning point: visibility, simplification and direct sales
- Creation of dedicated thalassotherapy landing pages on the hotels' websites.
- Better organic visibility (SEO) and SEM campaigns focused on wellness services.
- Direct access to the booking engine, reducing friction in the process.
- A simpler product portfolio and optimised pricing.
- Communication campaigns on social media and other owned channels.
“Automating sales has helped us reduce human error and update prices and offers in real time, something that used to be much more complicated.”
The results
Over the last year, digital bookings have generated record revenue, channelling thousands of bookings that used to depend on the phone or email.
The convenience of self-service has attracted both hotel guests and outside customers, while the team can focus on delivering higher-value service in the treatment room.
The chain has also achieved process optimisation that has significantly cut management time and improved the team's operational efficiency.
“We've seen exceptional growth compared with other projects, the result of very well-aligned management of technology, pricing, visibility and sales strategy.”
A new way to experience wellbeing
Digitalising wellness bookings has allowed Gloria Thalasso & Hotels to reinforce thalassotherapy as the core of its value proposition, so that the wellness experience starts before arrival and is managed efficiently, profitably and in line with what today's customers expect.
